Brand & Label Design | Freelance | 2025

Graceful girls began as a small mom-daughter business built from home. The reimagined identity embraces a youthful spirit influenced by the colorful and trendy beauty brands like Bubble, Starface, and Dae. It balances whimsy with polish, featuring a final logo suite, vibrant color palette, photo art direction, and a collection of hand-illustrated icons that represent each lotions scent.

Photography by https://www.adriandelsiphoto.com/