El Rancho Market – Bringing back the Heart of the Valley.
El Rancho Market is a local grocer, offering local goods and specialty wines produced throughout the Central Coast.
Branding, Label Design | Freelance | 2020
Process
Final Process
The client picked the more simple design for the final label. Without the logo file provided, I improvised and improved the minimalist design by adding my own twist the “heart of the valley” logo.
Initial Ideation
The client provided three words to guide the first design drafts: Classic Crazy/eclectic, and Cool. The current label had no other element of design except the text, allowing a customer to easily pass over the bottle in aisle.
